November 2006


Parenting, Latino Style

  Many have described the birth of a child as miraculous, but any mom or dad knows that after that, parenting can be difficult work, and there is an awful lot to learn...


From the Director

  Reporting on the many LAA programs and services is no easy task. I recently met with two corporate executives to update them on our work...


Corporate Partner: Delta Air Lines

  Historically, immigrants have arrived in the United States seeking a better life. Fleeing incredible poverty and oppression, immigrants come to the U.S...


Faces: Juan Pablo Gnecco

  Creativity, energy and dedication. Those words characterize many of the volunteers who give their time to help in the work of the LAA...


Partnership in Action: Junior Achievement

  These days, it seems we hear about the global economy from all directions: best selling books, TV news programs and newspaper articles. At the LAA, we understand that to be successful in today's world...

News/Summary

 

“Sí Se Puede:” LAA’s Annual Latino Youth Conference
On Saturday, October 21, over 1000 students attended the LAA’s 7th Annual Latino Youth Leadership Conference...
Learn More >>


Events

  EnLAAce Latino: "From Spain to Latin America", November 8, 2006 - LAA headquarters, Atlanta, Georgia
  Learn More >>

  How you can help
Last year alone, the LAA changed the lives of over 70,000 individuals ...
Learn More >>

 
Fourteen year old mother needs a crib for her newborn ...
Learn More >>


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Parenting, Latino Style

Many have described the birth of a child as miraculous, but any mom or dad knows that after that, parenting can be difficult work, and there is an awful lot to learn. "Regardless of the language they speak, all parents want to raise responsible, caring and cooperative children," says Irma Walker, the LAA's Manager of Family Services and facilitator for the parenting classes. "That's why we created a program to help parents share their experiences and gain new information about parenting. But in reality, it is so much more."


On any given Tuesday night, one of the LAA's three concurrent parenting classes convenes at the Harmony Station Outreach Center. Designed to help families successfully deal with the challenges immigrant parents can face in the United States, the class honors the unique traditions and customs of Latino families while exploring the effects of being in a new culture with different expectations for parent-child relationships.

And parents enjoy being there. Just ask Norma de la Cruz, originally from Mexico, who attended the class and was expecting her second child during the 12-week session. "I was referred to the class because I had a problem in the hospital after my baby was born," comments Norma, "but I found I really liked the class. They gave me a lot of information I didn't know about being a parent." Norma was so committed, in fact, that when she showed up in class just one week after the birth of her child by cesarean section, even the others were surprised. "I didn't want to miss class because it was so important," says Norma. "Now I am a different kind of mother. I am much more patient. They taught us that patience is necessary because kids are kids."

According to Irma Walker, in addition to parenting information, the class provides a support group environment which encourages active group sharing. "In many cases, extended families are so far away and the journeys so expensive that parents feel isolated here," she observes. "They are away from their support system."

And it works. The beauty of the community is that they help each other, often in unexpected ways. When one class member's twin girls were about to turn 6, she found herself with few resources to make their birthday special. The other families, hearing about this, chipped in to buy presents and throw a surprise party for the little girls. "It was amazing," notes Irma. "Not only was the mom overwhelmed, but the girls as well. They had never had a surprise party or any kind of birthday party for that matter, and it even scared them a little when everyone yelled, 'Surprise!' But after the initial shock, they were two very happy birthday girls."

Parents come to the class for many reasons. Many are driven simply by their desire to be the best parents they can be in a new environment. Others are referred by outside agencies because the LAA is one of the only organizations offering both a culturally specific curriculum and a range of support services to help the family thrive and be self sufficient. "Culturally sensitive parenting education is key," says Heidy Lough, Director of Family Services. "By building on the values and traditions that are so integral to Latino lifestyle, parenting education programs are much more applicable to Latinos and have a greater impact."

The parenting classes are only one component in a range of LAA services designed to strengthen families. In addition to connecting families to essential services through case management, the LAA offers relationship classes for young couples, anger management classes for parents, a fatherhood program, and an early learning initiative, Mami y Yo.

For more information on services for families, please contact Heidy Lough at (404) 638-1831.




From the Director

Reporting on the many LAA programs and services is no easy task. I recently met with two corporate executives to update them on our work, and with a glazed look in their eyes they responded, "You are doing way too many things!"


All healthy organizations go through strategic planning every few years to examine what, why and how well they do what they are doing. Through this process, an organization will solicit input from its stakeholders--clients, Board, funders and other organizations--make an assessment of what has changed in the external environment, and even revisit its vision, mission, programs and services to set its course for the next 2 to 5 years. Periodically, we must take a hard look at what we are doing, who else is doing it, what services we should offer directly, and which services we can make available to our clients in collaboration with other organizations.


In the case of the LAA, it is true: We are doing a lot of things. The LAA has evolved into what it is today in response to a Latino population with evolving needs. At its inception over 30 years ago, the LAA was the only Latino-serving organization in town, and the population was not nearly as large or as diverse as it is today. Due to the paucity of options for non English-speakers, the LAA has had to fill the gaps in service. But as the population has grown, the reality is that the LAA cannot possibly meet the demand for services.

This is why are in the process of updating our strategic plan: to define, formulate and execute our work for the next 2 to 5 years. And by the way, all bets are off. We are digging deep into our soul to ask, "Why are we doing this? How is it making a difference? How is it sustainable?"

Fundamentally, there are some important things that will not change. Partnerships and collaborations will continue to grow and expand. Outreach centers will continue to be our most effective vehicle for delivering programs and services for greater reach and lower costs. Family services will continue to be the heart of the organization. Our reliance on volunteers will continue to grow. The changes that are coming will be the result of three aspects: they will be defined by the community that we serve and the funders that support our work; they will be clearly aligned with our mission; and they will be the result of the strategic planning process involving all our stakeholders.

In the meantime, I will give you my vision for the LAA.

The LAA should be the vehicle through which a community of people accomplish important and life changing work. Though LAA staff are on the front lines every day, it is the participation of volunteers and the collective effort of many that will deliver the greatest and most significant impact. Philanthropy is often measured in dollars, but the power of individuals facing the same direction and determined to accomplish a goal is just as important. The money is a necessity to support the work that must be done.

Andrew Carnegie, a Scottish immigrant and famous philanthropist, gave away millions believing that the wealthy had a responsibility to return their fortune to the communities in which they earned it. He gave to build institutions, but the work was done by individuals who furthered his ideals in education and art.

In a similar regard, the LAA is simply the means to an end. Please consider giving from your heart and join us in being part of something greater than ourselves.




Corporate Partner: Delta Air Lines

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Successful, long-term partnerships are a vital piece of any organization's success. For several years, Delta Air Lines has worked alongside the LAA to heighten the awareness of the needs of Atlanta's Latinos and highlight the benefits of living in a diverse community. They have been trusted advisors and generous supporters. Delta's commitment to the LAA demonstrates their understanding of the significant positive impact the LAA has on the community.

Delta supports the LAA through several initiatives. The LAA is a partner in Delta's SkyWish Program, a program in which people can donate their unused Skymiles to the LAA to use for charitable purposes. Members of the Delta Latino affinity group, LAHEN, donate gifts to participating families in our holiday Spirit of Giving Campaign and volunteer their time at the LAA's annual youth leadership conference, offering critical planning and logistics support. Delta is also a proud sponsor of all of our major events from Latin Fever and Latino Summit to the housing and career fairs. Support from Delta helps the LAA improve the quality of life in the communities where we live and work.

Jim Sarvis, Director of the Latin America and Caribbean Business Unit for Delta, recently joined the LAA Board of Directors and brings a wealth of knowledge and expertise to the LAA. "As Delta reaches out to underserved markets in Latin America, it is vitally important that we stay connected to the community. It is an honor to work with such an important organization like the LAA who does so much for so many in the Atlanta Latino community."

The LAA is pleased to recognize Delta Air Lines as a featured sponsor.





Faces: Juan Pablo Gnecco

In this section, we highlight an LAA employee, board member or volunteer.


Creativity, energy and dedication. Those words characterize many of the volunteers who give their time to help in the work of the LAA. But no volunteer embodies those characteristics more than Juan Pablo Gnecco. A member of the fundraising committee and chair, along with his wife Elvia Cecilia, of this year's Latin Fever Ball. Mr. Gnecco seems to have boundless amounts of creativity, energy and dedication, which he uses in giving to those in need here and in his native Colombia. 

Mr Gnecco founded Studiocom in 1998, a full-service interactive agency that creates engaging brand experiences.

 

Mr. Gnecco says he founded the company because he wanted to provide an environment that was creative and fun.

Studiocom provides the Latin American Association with services to create and maintain its website and design marketing materials. "The LAA does so many good things," says Mr. Gnecco. "Through professional organizations like this, we can give back to the community."

Mr. Gnecco already gives back to the community in a big way. He is the founder of Colombianitos, a nonprofit organization that helps Colombian children who are victims of the terrorism and violence that has affected Colombia for the last forty years. Through its many programs, Colombianitos helps to reestablish the confidence and ability of these children to live a normal life, giving them the tools to move forward and to alleviate, in part, their suffering. Mr. Gnecco believes that it is important to go back and help those in need. "There are two types of people in the world," he says, "those who are lucky and those who are not. The lucky ones need to help out the others."

Mr. Gnecco's endless energy has led him to turn even a favorite pastime into a serious project. He and his family love to ride horses, so he recently opened the Atlanta Equestrian Center, an organization that is involved in horseback riding lessons, boarding, shows and horse sales.





 
Partnership in Action: Junior Achievement



These days, it seems we hear about the global economy from all directions: best selling books, TV news programs and newspaper articles. At the LAA, we understand that to be successful in today's world, our youth need a wide range of information and skills to be able to secure a place in the new global economic system. That is why partners like Junior Achievement are so integral to the success of LAA programs, and ultimately, the youth we serve.

For the last two years, Junior Achievement (JA) has worked together with the LAA's youth programs to help students begin to learn the basic concepts of business and economics. Specifically, Junior Achievement has provided workshops to elementary and middle school-level participants in the summer program and after school activities held at the LAA's main center as well as the Harmony Station and Hickory Lake Outreach Centers. In addition to focusing on the working world, JA's program reinforces the value of education and helps students understand the economic benefits of remaining in school.

However, Junior Achievement sessions are not only informative but fun for the kids as well. "We try to provide providing interesting, enriching and educational experiences to the kids, all while they are enjoying themselves," says Katiuska Delgado of Junior Achievement's Hispanic Initiative. Conducted solely by volunteers, the lessons focus on teaching children how they can impact the world around them as individuals, workers and consumers and are full of hands on, age appropriate activities. "The kids are so involved; they don't even realize they are learning," adds Katiuska.

"Our kids love working with Junior Achievement," says Angela Rozo Patterson, Manager of Youth Programs at the LAA. "They really get a sense of how the things they are learning at school can be applied in the practical sense. This partnership really underscores how by working together, we can help our youth be well-rounded and successful future leaders."

"I am so proud to be working with the LAA in this endeavor," comments Katiuska Delgado. "We are so excited at the impact we are having on the lives of Latino youth, and together we can achieve results we wouldn't be able to do on our own."




 
   

“Sí Se Puede:” LAA’s Annual Latino Youth Conference

On Saturday, October 21, over 1000 students attended the LAA’s 7th Annual Latino Youth Leadership Conference at Georgia State University. Throughout the day, middle school and high school students from 95 schools across the metro Atlanta area attended

 
informative sessions and viewed exhibits on topics such as leadership development, post-high school options, and scholarship opportunities.

Georgia State University President Carl Patton opened the conference, inviting the students to apply at GSU when they are ready. “Do you know that the President and CEO of Bank of America attended Georgia State?” he asked the eager faces in the audience. “We look forward to having you do the same thing here at GSU!”

Cingular Wireless COO Ralph de la Vega gave the plenary address. “My family came to this country with nothing,” he said. “And when I was young, my job in wireless technology—cell phones—didn’t even exist. What kinds of opportunities will be out there when you are ready, ones that don’t even exist now?” After recounting his inspiring story, Mr. de la Vega ended with a rousing “¡Sí se puede! ¡Sí se puede! Yes, you can!” to which the crowd joined in.

While all young people confront many challenges in today’s world, Latino youth often have a particularly difficult set of challenges to overcome, including the lure of gang life, low expectations for their achievement, the affordability of continuing education, and the scarcity of role models. Further, Latino youth and parents often report that they do not receive information on how to continue their education and do not even know the questions to ask. The Latino Youth Conference is designed to help young people develop leadership skills, promote higher education, encourage cultural awareness, and address challenges commonly faced by youth. Through the conference, students learn how to set and achieve their goals and receive information on financial assistance and opportunities for continuing their education.

Participant feedback, overwhelmingly positive, indicates that the students were really listening to the message and that the goals for the conference were met. One tenth grade student at Dunwoody High School commented, “They have motivated me 100% to finish my education. I am so inspired to keep studying and reach my goal, which is to graduate and have a career.” An eleventh grader at Mill Creek High School said, “I really learned a lot and this day has somehow changed my view of my future.” Another student, a 10th grader at Osborne High School, said “I am thankful for what they did for us today and letting us know about the scholarships that are available.” Summing up the three most important things she learned at the conference, she said: “What to do, what to ask, where to go.”

In addition to the students, over 150 parents and 80 teachers were at the conference and attended sessions on topics of interest. In the words of one parent, “They gave us information that parents need and that we don’t get in other places. I learned about many opportunities I didn’t even know existed.”

The LAA extends its gratitude to Diamond Sponsors Delta Air Lines, StudioCom, MundoHispanico; Platinum Sponsors Georgia Power, Univision; Gold Sponsors Georgia Natural Gas, State Farm Insurance Companies, Bimbo Bakeries, Russell Corporation and Silver Sponsors Metro PCS and Georgia Latino News.
 
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18th Annual Latin Fever Ball a Tremendous Hit

Dressed in the colors of emerald green and gold, LAA's 18th Annual Latin Fever Ball was an incredible celebration of all things Colombian. This year's event, titled "Colombia: Paraíso Esmeralda", featured the folkloric sounds of the Trío de los Hermanos Calero, the dazzling performance of the Danzas Genéricas de

 

Colombia, and the lively beat of the Latin band Tártara. Paola Salazar of Univision 34 Atlanta served as the event's emcee, while Mr. and Mrs. Juan Pablo Gnecco served as event Chairs, and Enrique Dorta was recognized as Honorary Chair for his many years of dedication to the LAA and Latin Fever.

But all 560 guests present were there serving an even higher purpose: This year's Latin Fever Ball raised a total of $235,000, with a record breaking $30,000 coming from our silent auction alone, all of this to support critical LAA programs and services. Our thanks go out to all of our sponsors, friends, and supporters for these remarkable results. Particularly, we would like to thank our Presenting Sponsor, MundoHispánico; Diamond Sponsors, The Coca-Cola Company, Delta Air Lines, Georgia Power and Studiocom; and Platinum Sponsors, Díaz Foods, The Home Depot, Turner Broadcasting System, Inc., and UPS.

A special thank you goes out to our Latin Fever Guild, a dedicated group of volunteers that year after year organizes this spectacular fundraiser for the benefit of metro-Atlanta's Latino community. Members are: Héctor Buitrago, Del Clark, Enrique Dorta, José Fernando Londoño, Melissa Palacios, Graciela Perales, Mariana Piñango, Alberto Smith, Lucie Rivera O'Ferrall, Carlos Pagoaga, Raul Trujillo, and Annie York Trujillo.

 
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LAA Open House: The First of Many to Come

On a rainy afternoon in September, over 300 supporters, donors, friends, and clients gathered at LAA's main office on Buford Highway for an informative exchange that gave them an opportunity to learn more about the LAA and the programs and services we have to offer. As part of this event, volunteers and affinity

 

groups were recognized for all of their contributions and dedication to our work. Without them, our work would not be possible.

As a special feature of this event, LAA, in partnership with Freddie Mac and BB&T, offered a screening of the new telenovela "Nuestro Barrio", created by the Community Reinvestment Association of North Carolina's Media Advocacy Division. This telenovela is geared to help the Latino population learn the dos and don'ts of becoming successful in America through wise financial management and ultimately, home ownership. The LAA is proud to have entered this partnership which seeks to educate the Latino community.

 
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LAA to Open New Norcross Outreach Center

As the result of an innovative public-private partnership with the City of Norcross, the Latin American Association will open a new outreach center in downtown Norcross in early 2007. With funding from The Goizueta Foundation, and partners such as Smart Start Georgia, Junior Achievement, Georgia Power, and United Way, the new center will provide core development programs and services to the local community and the area's growing and increasingly diverse population. This partnership not only unites local government, the business community and the non-profit sector, but it involves local schools such as Norcross and Beaver Ridge Elementary Schools, Summerour Middle School, and Norcross High School in a joint effort to ensure that all children and families succeed. The Norcross center will be easily accessible as well as provide ample space for current services and future growth. The LAA thanks The Home Depot for its generous donation of building materials in the remodeling of the center.

   
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A Special Visit to LAA's Seniors

Coordinated jointly by the LAA and the Atlanta Regional Commission, U.S. Assistant Secretary on Aging, Josefina Carbonell, visited the LAA on October 11 to speak with seniors from the Latino and Asian communities. Specifically, she addressed the highlights of the 16th reauthorization of the Older Americans Act, particularly provisions that support the overwhelming desire on the part of most seniors to remain living in their own homes and communities for as long as possible. Ms. Carbonell's visit was extremely well received by the seniors, who often broke into applause and posed for photographs with the Secretary afterward.

   
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My Health, My Medicare

The LAA's Department of Family Services will be participating in the national My Health, My Medicare outreach project to inform senior citizens of the changes in Medicare. Specifically, the LAA will staff a hotline to take calls from throughout the state as well as present information to eligible Latino seniors in the metro area on their Medicare options and provide assistance with enrollment. For more information, please contact Heidy Lough at (404) 638-1831.

   
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Naturalization Drive at LAA

On a rainy afternoon in September, over 300 supporters, donors, friends, and clients gathered at LAA's main office on Buford Highway for an informative exchange that gave them an opportunity to learn more about the LAA and the programs and services we have to offer. As part of this event, volunteers and affinity groups were recognized for all of their contributions and

 

dedication to our work. Without them, our work would not be possible.

On Saturday, October 14 LAA hosted a free Naturalization Drive sponsored by Georgia State University College of Law. The Immigration Law Society initiated this drive to encourage immigrants to attain their citizenship, and reap the many benefits and privileges that come with U.S. citizenship; one of the most important of these privileges being the right to vote. Over 80 clients were assisted in their naturalization process just that day. LAA and the Georgia State University College of Law will continue to offer these drives periodically. We will keep you informed!

     
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Success

The Latin American Association is excited to have added a new service in partnership with Plaza Fiesta. Given the large numbers of people who come to Plaza Fiesta on weekends, it is a natural fit for the LAA to offer education and prevention activities there. In August, the LAA began offering monthly seminars on topics of interest or concern to the Latino community. When possible,

 
sessions are offered in partnership with organizations seeking to reach Latinos.

To date, workshops offered and strategic partners have included "Back to School" with Amerigroup and "Your Health and Diabetes" with Emory University. Upcoming activities include a housing seminar and a Día de los Muertos celebration in collaboration with DeKalb Technical Institute.
 
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New Faces

The Latin American Association is proud to have Quanda Rodriguez as our new Resource Development Director. Quanda is filling the shoes of former Resource Development Director, Josh Hopkins, who relocated to South Carolina to be closer to family. Quanda comes to the Latin American Association with much expertise in the fundraising arena, including extensive experience with annual fund campaigns, donor relations, individual giving and special events.

 


Her knowledge and ability will have a lasting positive impact on the Latin American Association and ultimately the community through the programs funded by the fundraising efforts. Welcome, Quanda!

     
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Applause

Luis Aguilar, LAA Board Chair and partner of McKenna Long & Aldridge, was named one of the "100 Most Influential Hispanics" in the United States by Hispanic Business Magazine. In addition to his many accomplishments in the corporate field, Mr. Aguilar continues to serve the Latino community with great passion and dedication. LAA is proud to continue to move forward under his leadership!

 






On August 17, 2006, the Latin American Association launched the Compañeros Giving Campaign - marking another important milestone in organization's long and rich history.  The Compañeros Giving Campaign is the LAA's first annual fund campaign in over five years. For us, it is fast becoming one of our most powerful vehicles for transforming the lives of thousands of Latinos in Georgia. The campaign provides us with the resources we need to offer quality transitional services and innovative developmental programs to over 70,000 Latino women, men, and children each year.

Within six weeks of the campaign's launch, we are excited to report that $75,000 has been raised towards our $300,000 goal. Participants from our Board of Directors, staff and the community comprise the donor base of this vital initiative. The campaign is led by the Committee Chair, Ms. Cristina Franco and the Board Chair-Elect, Mr. Carlos Diaz.

In order to meet the growing need of the Latino community in Atlanta, we need your support! We hope that you realize that there are so many smart, talented and capable Latinos in our society that just need a helping hand. The Latin American Association is your vehicle for transforming the lives of many women, men and children, who require direct assistance to find homes, enroll their children in school, learn English and become employed.

Please, consider making a charitable gift to the Latin American Association so we can continue to serve the housing, employment, youth, education and immigration needs of the Latino community.

What your gift can do!!!
$55 can sponsor a Latino youth to attend the annual Latino Youth Conference
$125 can support two Latino immigrants on their path to learn English
$250 can enroll a parent and child in our Mami Y Yo early childhood development program
$500 can provide two Latino youth with a full school year of free after school care

Click here to make an Online Donation





S.O.S. Network
The next time an emergency walks through our door, you can be the helping hand to respond...

A fourteen year old mother needs a crib for her newborn. The next day, one single person makes a difference in her life by donating a crib.


A family of four loses everything in a fire. The next day, another family of four donates beds for them to sleep in.

Our work is ongoing and arduous, but draws great inspiration from the selfless contributions of so many of our supporters. It is for this reason that we created the S.O.S. network-so compassionate individuals like you and your family can make a world of difference in an instant. So if you want to be the one to bring a blanket or a bed, baby bottles or a wheelchair, click here.





EnLAAce Latino: "From Spain to Latin America", November 8, 2006
LAA headquarters, Atlanta, Georgia
Join un for a musical celebration!


Entry Level Job Fair, November 11, 2006
Latin American Association Headquarters, Atlanta, Georgia
Find the skilled labor you need in the industries of hospitality, construction, gardening, housekeeping, retail and urban landscaping.


Spirit of Giving Campaign – Now thru December 15, 2006
Latin American Association Headquarters, Atlanta, Georgia
Sponsor a child age 0 - 12 with two unwrapped toys for the Holidays. Cash donations and gift cards are also welcome. All donations must be received no later than Dec 15, 2006. For more information please contact Heidy Lough at (404) 638 1831 or Irma Walker (404) 248 2236. Preferred toy list available.